World Class Sales Excellence
FrankTalk is a sales consulting and training firm that helps companies build effective, scalable sales organizations rooted in real-world fundamentals.
We blend time-tested sales techniques with deep insights into human psychology to solve one goal: driving sustainable revenue growth for your business.
Unlike hype-driven trainers who push the latest “hack,” we focus on the core principles of selling that never go out of style – clear communication, genuine relationships, consistency, and discipline.
Our approach is straightforward and proven, because your time and investment are too valuable for fluff.
Founded in 2009 and based in New York City, FrankTalk is led by Frank Bastone, a seasoned sales leader with nearly two decades of experience in roles ranging from top-producing salesperson to Chief Revenue Officer.
Frank and his team have hands-on experience across industries – including technology, real estate, insurance, luxury goods, and SaaS – building sales processes and teams that deliver results.
We’ve taken underperforming sales teams and transformed them into well-oiled machines, and guided scrappy startups to establish their very first sales playbook. This real-world track record shapes every training session and strategy recommendation we provide.
Our Mission and Values
Our mission is simple: help businesses avoid costly sales mistakes and achieve consistent growth by applying the fundamentals that work. We’ve seen too many founders and executives struggle with hiring the wrong salespeople, unclear sales processes, teams chasing quick fixes or latest tools without strategy, and lack of alignment between sales and marketing. FrankTalk was created to change that.
No B.S. Communication:
“Frank” is more than just our founder’s name – it’s how we promise to communicate. We tell it like it is. Honest, direct feedback is a cornerstone of our training style.
Psychology-Driven Approach:
At the heart of our programs is an understanding of how buyers think and how sellers can ethically influence. This focus helps your team truly connect with prospects and clients on a human level.
Proven Process & Discipline:
Great sales organizations run on reliable processes and daily habits, not one-hit wonders. We reinforce things like regular pipeline reviews, proper CRM usage, and ongoing training – the unglamorous stuff that actually produces long-term results.
Continuous Improvement:
We encourage a culture of learning within the teams we coach – whether it’s embracing a new communication tool or adapting to a new market trend. The idea is to never stop improving, while never losing sight of what fundamentally works in sales.
Meet the Founder
Hi, I’m Frank Bastone, founder of FrankTalk.
After 15+ years in the sales world, I’ve learned that successful selling isn’t about fancy technology or the latest trick – it’s about people and process. One of my core values (and a cornerstone of FrankTalk’s training) is clear communication and not beating around the bush.
In my years serving as a VP of Sales, Chief Revenue Officer and Founder, I found that straight talk combined with genuine listening builds the strongest client relationships and the strongest sales teams.
My career has taken me from pounding the phones as a fresh salesperson – where I quickly became a top producer by doubling and tripling others’ results – to leading multi-million dollar sales organizations.
Along the way, I’ve hired and mentored dozens of sales reps, learned through trial and error what makes a sales process effective, and seen first-hand how poorly structured sales efforts can derail a promising company. I started FrankTalk to share that hard-earned knowledge with businesses who want real results without the pain of learning everything the hard way.
Aside from FrankTalk, I’ve also co-founded an AI-driven sales enablement firm, so I’m no stranger to leveraging technology. But I firmly believe technology should support a solid sales foundation – never replace it. That’s why FrankTalk’s focus remains on human-centric sales training.
When I work with your company, I become your partner in success – as invested in your outcomes as you are. Whether I’m acting as your fractional CRO, training your team, or advising on hiring, you can expect me to be hands-on, candid, and 100% focused on helping you win.
About FrankTalk
FrankTalk is a modern sales consulting firm specializing in sales strategy, leadership, training, recruitment, and team optimization. Under the experienced leadership of Frank Bastone, FrankTalk integrates cutting-edge sales psychology with strategic insights to position your business for rapid and sustainable revenue growth.
Recognizing that every business is unique, Frank Bastone and his team take a highly personalized approach. We thoroughly assess your current sales processes, leadership gaps, and training needs, developing tailored strategies to directly address these specific challenges.
Whether your business needs structured sales leadership, clear and actionable sales playbooks, effective sales training, improved recruitment processes, or integrated sales and marketing alignment, FrankTalk delivers solutions that produce tangible results.
FrankTalk also provides fractional sales leadership, allowing you to leverage Frank’s extensive experience as your VP of Sales without the overhead costs of a full-time hire. Additionally, our flexible on-demand SDR team can rapidly scale your outbound sales capabilities, accelerating your revenue growth significantly.
At FrankTalk, our mission is simple yet powerful: we resolve the critical issues limiting your company’s revenue potential. By combining expert psychology-driven selling techniques, modern sales strategies, and strategic guidance, FrankTalk empowers your business to reach new heights.
Why FrankTalk?
Choosing a sales consulting partner is a big decision.
Here’s what sets FrankTalk apart:
Fancy theories are nice, but we bring real experience to the table. We’ve built teams, crafted strategies, and carried quotas ourselves. This means our advice is practical and battle-tested – we know what actually works on the sales floor because we’ve done it.
We don’t do off-the-shelf, one-size-fits-all programs. Your business is unique, and we take the time to understand it. Every training, every piece of advice is tailored to your industry, market, and team dynamics. We might be blunt, but we’re never generic.
Many consultants focus purely on numbers and pipeline, others focus only on rah-rah motivation; FrankTalk marries the science of sales (process, metrics) with the art of sales (people skills, psychology). This balanced approach yields sales teams that are both efficient and adaptable relationship-builders.
Our goal isn’t to give a pep talk and disappear. We aim to be a long-term ally in your growth. Clients often start with a short project and stay with us for ongoing coaching or fractional leadership as they see the impact. We measure our success by your sustained revenue growth and the strength of the sales culture we leave behind.